Thursday, 27 October 2016

Film Title Fonts and Research

Image result for nerve title

Nerve has a very bright title, the title is sharp, purple with white and is neon, it doesn't have an outline but rather an outer glow of purple, the title goes right between the two main characters, the connotations are "WE DARE YOU" which wants the audience to think about what the film is about. The neon lights relate to night life and excitement, it also gives off an element of risk, we get the impression that these neon lights mean its all based in a bit city at night. They use the colour purple as a neon, purple is related to money, wealth, mystery and magic and the whole film is based off of random dares and you win money for completing them so if we know what this colour means we can instantly assume this film includes money and wealth.



Mad Max Fury Road also has a title which stands out the most, the title is bright yellow with stains all over them, the title is bold and clear so it draws your attention, they haven't used any outlines or glows, the title is very big and are like blocks, the Mad Max is very large but then the Fury Road is much smaller and is in between Mad Max, it is as if the Fury Road isn't as important and they want us to focus mostly on Mad Max. There is a small connotation which are, "The Future Belongs To The Mad", this gets the audience thinking about what this could mean and how we are going to see this represented in the film, it also makes me think who are the mad people. The colour used is yellow has a few meanings which are, energy, it also stimulates mental activity and generates muscle energy, this pure yellow is also known as an attention getter, we can understand this because it is the first thing we see when looking at the picture because it is the brightest and the other colours used aren't as vibrant as yellow. This title links to the genre because during the film is very action packed and energetic, in an action film we expect there to be a lot of energy and things going on.



Avatar's title isn't as clear as the others and it isn't the first thing that catches our attention as it is smaller then the others and there is another main image that catches our eye first and that is the face, this is because the face takes up the whole picture so it is the first thing we look at. The title is a very bright light blue and it is all in capitals, it isn't bold it is rather sharp, there isn't any outline or outer glow. There aren't any connotations on the picture it is just the main film title. The colour blue has a few psychological meanings and they are, peace, serenity, spiritual, ethereal, the light blue are aspects of the sky. The Sci-Fi side of the film links perfectly with the colour light blue because it has to do with the sky, when thinking about the sky in a Sci-Fi term we think about outer space, extra terrestrial life and the unknown and this film is about another planet and aliens.



Insidious has a very bright, capitalised and sharp, red title. It catches your attention very quickly as it is in red and the rest of the picture is gray and dark so it stands out the most. The title doesn't have any outlines or glows. The title gives off a danger vibe to the audience so it makes the audience think that the is scary and includes bad vibes such as death. The connotations are "IT'S NOT THE HOUSE THAT'S HAUNTED" and this gives the audience an idea of what will happen in the film also that the haunting isn't anything to do with the location but to do with the cast instead. We associate red with energy, danger, war, power and negative feelings and emotions. So this relates to the genre completely as this film is a horror and red works well because it is danger and negativity and in horror we know that something bad is going to happen and it is supposed to explore these feelings and danger.

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Evaluation Question 1

Forms and Conventions of a horror. Generic Horror Conventions: Secluded location, Characters forget about threats, Power is cut, ...