Audience Research Secondary

The Blair Witch Project:

http://business.pearlanddean.com/films_guide_details/7589/blair-witch



How will this research affect my ideas?

Here I have two sources which both show me how many people have been to see this film, this also shows me which age type has been to see this the most, in America it is mostly 30-44 year old males and the other source says the most common age group is 15-24 males. Originally I was planning to make it appeal to 15-24 year old but it shows that older people like it to so I think it is best to make it for 15-24 and 25-34 year old, the majority of people who have seen this film are males but I think my film appeals to both genders.

My target audience

I would say that my target audience is mostly aimed at 15-24 year old, also for an audience profile I think that having it displayed as bullet points is a good way of showing all of the information and who I want my film to be aimed at, it is also good to show what my target audience likes so I can make my film so everybody can enjoy it.




Don't Breathe:

http://business.pearlanddean.com/films_guide_details/7568/dont-breathe


How will this research affect my ideas?

This source on PEARL & DEAN on Don't Breathe is very similar to The Blair Witch Project as the majority of people to go and watch it are 15-24 and 25-34 year old, this time, it is more females who have been to watch it then males, more 35-44 year old people have been to see it as well. 34% of people who have been are in C1 social class so they are employed and skilled individuals and 30% are DE which is most likely younger adults, adolescents who are unemployed. My film should be for everyone and it shows me that younger people usually go to see these horror movies so I think I should make my film appeal to younger ages more then older because less older people go to see these films.

My Target Audience

Again my target audience is the same 15-24 but I think it is best to also aim for 25-34 year olds too. For an audience profile I wouldn't change it, again bullet points are a good way of showing the information.




The Conjuring 2: The Enfield Case:

http://business.pearlanddean.com/films_guide_details/7080/the-conjuring-2-the-enfield-case


How will this research affect my ideas?

The evidence again is from PEARL & DEAN and the statistics are very similar to the other two films, this is because most of the audience are between the ages of 15-24 and 25-34. 56% of females have been to see the film and 44% males. The audiences classes C1 and C2 had the most amount of people arrive to see the film, they are mostly skilled employed people, and the majority of the audience who are in C2 are most likely between the age of 15-18 and are unemployed. This still doesn't change who my film is for but I now think after researching these films that my film probably won't appeal to people who are of the ages 35-44, due to them not watching these three films.

My Target Audience

My target audience is still definitely 15-24 and 25-34 year old as they go to see horror films just as much as the younger audience, after looking at all three I am considering that maybe I could aim for 35-44 year olds but horrors don't seem to interest the audience of this age.