Primary Audience Research
Questions
1. What Gender are
you?
Male ( ) Female
( )
Other ( )
2. How old are you?
15-24 ( ) 25-34
( )
35-44 ( ) 45+ ( )
3. Do you like
Horror Movies?
Yes ( ) No ( )
If Yes, Why?
…..............................................................................................................................................
…………………………………………………………………………..................................
If No, Why?
…..............................................................................................................................................
…………………………………………………………………………..................................
4. Would you pick a
Horror movie over another Genre?
Yes ( ) No (
)
5. Do the Directors
of the film make you think twice about going to see it?
Yes ( ) No
( )
Doesn’t matter to me ( )
6. How often do you
go to the cinema to watch a horror film?
Once a Week (
)
Once a Month (
)
Once every other Month ( )
Once every Six Months ( )
Once a Year (
)
Never ( )
7. Do you research
the cast before watching the film?
Yes ( ) No (
)
If Yes, do you think twice about going to see the
movie?
Yes ( ) No (
) Doesn’t matter to me ( )
8. Do you go to the
cinema to watch films or do you wait for it to come out on DVD or TV?
Cinema ( ) DVD
( )
TV ( ) Other ways of watching it ( )
9. If there is an
actor you like in a film, will you go watch it to see them or for the film?
For the Actor (
) For the film ( )
Actors do not matter to me ( )
10. Do you prefer a 2D or 3D film?
2D ( ) 3D (
) I like both ( ) It
doesn’t matter ( )
Why?
…………………………………………………………………………..................................
…………………………………………………………………………..................................
Asking the gender so it is easier to compare who prefers horror movies more then the other.
The reason for asking the age is to make it easier to compare the data from the age groups.
Asking whether or not they like horror helps to compare how many people from different age groups and gender like it.
I need to know if making a horror is the best choice and if it is peoples first choice of film genre.
Because this is my film, I want to know if the audience knows that I am the director and if they will still see a film like mine because of who I am.
This is because it helps to know how popular horror films are and if the audience likes to see them more then other genres.
This is so I know if they will be concerned about my film because of who the actors will be.
To see whether the audience prefer to see the movie at the cinema or if they would rather wait for it to come out.
This is so I can see if my film would be a good eye catcher without the best actors.
So I can see if people will like to see my film in 2D because I can't make it in 3D.
